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Local SEO services help YOU get found by YOUR customers

  • Writer: Mark
    Mark
  • Sep 5, 2024
  • 2 min read

Updated: Sep 25, 2024



local business owners high fiving

Local SEO refers to optimising your website to be easily discovered and indexed by search engines such as Google, Bing, and Yahoo. It is particularly crucial for small businesses like trades that rely on local customers. For instance, if you are a plumber, it is essential to target customers in your vicinity rather than receiving inquiries from distant locations like Germany, which would not be feasible for your business.


Why is this crucial for small business and start-ups?

Even if your industry doesn't rely on customer location, this service provides essential business listings and backlinks to your website, which can improve your search engine rankings.

Start-ups can also benefit greatly from this service, as the additional exposure from these links helps in establishing your brand.

Local SEO services are valuable for both desktop and mobile users. How often have you visited a store only to find they don't have what you're looking for in stock? In such cases, people often turn to their smartphones to look for the next nearest option. If your small business isn't listed in local directories, chances are they won't discover you.

Implementing a solid local strategy ensures that your products and services are easily accessible to customers, increasing the likelihood of them making a purchase, visiting your store, or contacting you.


What services should you look for?

Consistent website maintenance and monitoring are essential for the success of your strategy.

Ensure that your website and contact information are included in reputable local directories like Yell.com, Foursquare, and Yelp.

Being visible on Google local, particularly on the map feature, is crucial. Verifying your business here can enhance your credibility, brand awareness, and sales.

If you've previously invested heavily in print advertisements and classifieds, you may be pleasantly surprised by the affordability of local business search services. However, maintaining accurate listings and optimal website performance requires a dedicated team. This way, you can focus on running your business smoothly.

If you are seeking such a team, rely on the expertise of Accomplice Marketing for assistance.

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